Standards - Communication

ImageCommunicate clearly to achieve professional goals using visual and verbal modes to explain and persuade.

Project Type: Group
Class: ED 795A - Seminar
Artifacts: Case Study Presentation – Meeting Challenges in the Delivery of Online Instruction



Our group, consisting of myself, Lana Dabboussey, and Mridu Borah, were assigned a case study from Peggy Ertmer’s The I.D Casebook: Case Studies in Instructional Design (2007). Our goal was to familiarize ourselves with the case study, brainstorm possible solutions to the issue at hand, and then present this in a briefing using visuals and narration.

The Standard Connection

Communicate clearly to achieve professional goals using visual and verbal modes to explain and persuade.

After coming up with our solution and writing a clear script, we knew we needed to get creative in order to effectively communicate the issues of the case study in our briefing presentation. We used a PowerPoint slide presentation as the base of our briefing, with images and text optimally presented using multimedia principles outlined by Richard Mayer (2009). When it came to effectively describing the case study problem, a poorly designed course website, I knew that simple slides with graphics would not get the message across of how frustrating the site was to the course students. I suggested that using a screen capture of a cursor navigating around the website, clearly showing missing links and errors in navigation, would be the best way to communicate that. We pieced together the PowerPoint slides, screen capture from Adobe Captivate, and audio narration and uploaded the presentation as a video to YouTube.  Overall our peer and instructor feedback were positive and we ended with an A for the presentation, so I knew we clearly communicated our case study and solutions.

Challenges and Opportunities

The main challenge for me was that I knew a screen capture was the best way to communicate a portion of our presentation, but I did not know one thing about the tool I knew could accomplish it: Adobe Captivate. I didn’t want the project to suffer because of a limitation that I knew I had the ability to improve. After downloading the free trial of Captivate, I learned a few of the essential tools from the help tutorials and successfully captured my cursor moving about the screen. In an effort to create an effective presentation for this project, I had the opportunity to learn a very useful piece of software in the instructional design field.

Personal and Professional Growth

What I loved about this project was the fact that we were able to take a real world scenario from the case study book, and create a solid solution to the problems presented. I’m a big fan of hands on and I really felt like my skills as a consultant were tested successfully. I also saw this project as a great way to showcase my skills in communicating via visuals and audio. Our instructor left the format and delivery methods completely up to us, so it was very gratifying to know that given that freedom we were able to come up with the appropriate delivery method, a YouTube video, and a presentation using the perfect balance of visuals and narration.


Ertmer, P.A. & Quinn, J. (2007). The ID casebook: Case studies in instructional design, third edition. Upper Saddle River, NJ: Pearson Education, Inc.

Mayer, R.E. (2009). Multimedia learning, second edition. New York, NY: Cambridge University Press.